Google Ads Campaign Guidance: Helping Advertisers Build Better Experiments
Google Ads Campaign Guidance is an AI-powered tool that helps advertisers design better experiments and make data-driven optimisation decisions. It supports Shopping Ads and Performance Max campaigns by improving testing, feed quality, and ROAS. By leveraging structured experimentation, marketers can reduce risk, scale campaigns effectively, and boost overall ad performance.
Google Daily Budget Pacing Update: What Retailers Need to Know
Google’s Daily Budget Pacing update, which rolled out on June 1, 2026, changed how budgets are spent when Ad Scheduling is enabled. Although monthly billing limits and daily budget caps remained unchanged, Google began spending budgets more aggressively during active hours and days to maximize the monthly allowance. As a result, campaigns with restricted schedules could see faster and more concentrated spending, making it important for advertisers to review budgets and closely monitor performance.
Google Merchant Center Conversational Attributes: What Retailers Need to Know
Google’s new Conversational Attributes signal a shift in Merchant Center from traditional feed optimisation to AI-driven product understanding. By providing richer product data such as FAQs, product relationships, and supporting documentation, retailers can help AI better understand customer needs and product relevance. Brands that invest in comprehensive, structured product information today will be better positioned for the future of AI-powered shopping and product recommendations.
OpenAI Expands ChatGPT Ads with Self-Serve Buying and CPC Bidding
OpenAI’s expansion of ChatGPT advertising marks a major step towards mainstream AI-powered marketing, introducing self-serve campaign management, CPC bidding, and advanced conversion tracking. These developments make conversational advertising more accessible to businesses of all sizes while enabling performance-focused campaign optimisation. As AI-driven search and shopping continue to grow, brands that invest in structured product data and conversational optimisation will be better positioned to capture high-intent consumers and drive future growth.
The Rise and Fall in Retail eCommerce: Analysing April 2026
Discover the rise and fall of retail eCommerce in April 2026. From impressive gains in categories like Lingerie and Footwear to declines in Gifts and Jewellery, explore key trends and insights to guide your strategy for Q2 growth.
The Rise and Fall in Retail eCommerce: Analysing March 2026
Discover the key retail eCommerce trends for March 2026. From strong growth in garden products to declines in Beers & Wines, explore the month-on-month performance and what retailers should focus on for Q2 growth.
Google is Testing Sponsored Shops within Google Shopping Results: A Shift Focusing on Retailer Visibility
Google’s Sponsored Shops test signals a shift in Google Shopping from product-level competition to retailer-level visibility, giving brands greater opportunities to showcase their store, reputation, and product range. As Shopping evolves, retailers may need to focus not only on feed optimisation but also on strengthening brand presence, trust signals, and overall store performance to remain competitive.
The Rise and Fall in Retail eCommerce: Analysing February 2026
February 2026 continued the early year adjustment period in retail eCommerce. Explore the month on month winners and losers, key category movements, and what retailers should prioritise as Q1 progresses.
The Future of AI in SEO - How Artificial Intelligence Is Transforming Search
AI is transforming SEO by shifting the focus from keyword rankings to understanding user intent, content quality, and conversational search experiences. Businesses that embrace AI-driven optimisation, structured data, and authoritative content will be better positioned to maintain visibility as search engines increasingly rely on AI-powered results and recommendations.
The Rise and Fall in Retail eCommerce: Analysing January 2026
January 2026 saw a sharp post-peak reset in retail eCommerce. Explore month-on-month winners and losers, key category shifts, and what retailers should prioritise next.
The Future of AI Shopping Ads - Google UCP & ChatGPT
The rise of AI shopping ads through Google’s UCP and ChatGPT signals a shift from traditional search-based advertising to AI-driven product discovery and purchasing. As AI agents become more influential in shopping decisions, retailers that invest in structured product data, feed optimisation, and AI-ready commerce strategies will be best positioned to remain visible and competitive.
The Rising Cost of Google Ads in 2026: How to Beat CPC Inflation
Rising Google Ads CPCs in 2026 are making efficiency more important than ever, requiring advertisers to focus on feed quality, campaign optimisation, and high-intent targeting rather than simply increasing budgets. Businesses that improve data quality, automation strategies, and conversion performance will be better equipped to maintain profitability despite growing competition and advertising costs.
The Rise and Fall in Retail eCommerce: Analysing December 2025
December 2025 UK online retail saw a post-Black Friday slowdown. Explore category winners, losers, and what full-year 2025 data reveals
The Rise and Fall in Retail eCommerce: Analysing November 2025
Explore the November 2025 retail eCommerce month-on-month performance, highlighting the strongest and weakest sectors across Jewellery, Gifts, Beauty, Garden, Toiletries, and more. Discover insights to help shape year-end retail strategy.
How Retail Marketers Are Bleeding Budget on Google Shopping Ads On Black Friday
Many retailers waste significant budget on Google Shopping Ads during Black Friday due to poor feed quality, ineffective bidding strategies, and inadequate campaign preparation. Brands that focus on accurate product data, strategic optimisation, and performance monitoring can reduce wasted spend and maximise returns during peak shopping periods.
The Rise and Fall in Retail eCommerce: Analysing October 2025
Explore October 2025’s retail eCommerce winners and losers. With some categories surging and others slipping sharply, learn what the latest data means for retailers heading into the final quarter.
The Rise and Fall in Retail eCommerce: Analysing September 2025
Discover September 2025’s retail eCommerce winners and losers. Gifts surged +61.6% with early holiday shopping, while Garden Furnishings dropped -47.3%. Explore trends, key takeaways, and what retailers can expect heading into autumn.
The Rise and Fall in Retail eCommerce: Analysing August 2025
In the dynamic world of retail, each month brings fresh winners and losers. Understanding why certain industries thrive while others struggle is crucial for retailers looking to adapt quickly and stay competitive.
How to Update Meta Titles and Meta Descriptions on Shopify
Optimising meta titles and meta descriptions in Shopify is a simple but effective way to improve search visibility, increase click-through rates, and drive more qualified traffic to your store. By following SEO best practices and regularly refining metadata, merchants can enhance their online presence and improve overall organic performance.
Maximising Conversions with Dynamic Product Ads
Dynamic Product Ads help retailers deliver highly relevant product recommendations to shoppers based on their browsing behaviour, increasing engagement and conversion rates. By combining accurate product feeds with personalised targeting, businesses can improve ad performance, recover lost sales opportunities, and maximise return on advertising spend.
The Rise and Fall in Retail eCommerce: Analysing July 2025
Discover why Gifts shone and Jewellery struggled in July 2025. Analysing the rise and fall of top and lowest performing retail industries with insights from ShoppingIQ data.
Guide: Getting Started with Bing Shopping Product Feed Ads
Bing Shopping Product Feed Ads are a powerful tool for any online retailer looking to drive sales through Microsoft Advertising.
Guide: Getting Started on Facebook Catalogue Shopping Product Feed Ads
Facebook Shopping is an excellent way to promote your products directly to potential customers through ads.
Guide: Getting Started with Pinterest Catalogue Product Feed Ads
Pinterest has emerged as a powerful visual search engine, helping brands and businesses connect with potential customers.
The Rise and Fall in Retail eCommerce: Analysing June 2025
Discover why Electrical thrived and Gifts struggled in June 2025. Analysing the rise and fall of top and lowest performing industries in retail.
Guide: Getting Started with YouTube Shopping Ads
In today's visually driven world, YouTube stands as a powerhouse for connecting with audiences.
If You Have a Good Agency Keep Them
If you keep switching agencies, you’re removing a key factor in achieving long-term performance: consistency. And when you lose that, you also lose context, learnings, and insights that can’t be bought.
How to Optimise Your Website for AI-Powered Search Experiences
As AI tools like Google’s Search Generative Experience (SGE), Bing Copilot, and ChatGPT continue to reshape how users discover information, traditional SEO strategies are no longer sufficient on their own.
Investing in Brand Building to Maximise Google Shopping Performance
It’s no secret that upper-funnel marketing can significantly boost both click-through rates and conversion rates on Google Shopping.
How To Add Greater Value For Clients in a Competitive Environment
Winning new business is getting tougher. In 2025 the digital marketing landscape is saturated with agencies offering similar services alongside new entrants and freelancers adding to the competition.
How ShoppingIQ Can Drive Remarketing Revenue For E-Commerce in 2025
In the ever-evolving world of e-commerce, one thing remains constant: the importance of remarketing to drive sales and increase revenue.
Google Shopping CPC Inflation in 2025: Trends and Practical Tips
As digital advertising continues to increase, businesses leveraging Google Shopping Ads face a critical challenge: managing rising Cost Per Click (CPC) rates.
Retail & eCommerce Five Essential Black Friday Tips For Maximizing Sales
Black Friday is fast approaching, and retailers are gearing up for one of the year’s biggest shopping events. This period offers a prime opportunity to boost sales and attract new customers.
Google Shopping Vehicle Ads A Complete Overview
Google has a variety of specialized programs that can match advertisers with the best possible audience. One of these programs is Google Vehicle Ads.
How ShoppingIQ Gets You 20% Discount on Google Shopping Spends
Who doesn’t enjoy a good bargain? Right? Why not get an easy to apply 20% discount on your Google ads? If you like the idea of this, please read on.
Your Guide How To Setup Facebook Catalogue Ads
This is a guide to promote your Facebook Catalogue to get new sales and increase your revenue But if you’re new to this word, I’ll explain it.
Coronavirus Has Accelerated Use Of Online Shopping Ads For Retailers
Since the spread of Coronavirus, the global economy has drastically changed. We probably won’t live like before. Some costumes will never return to stores in the same way and new customer have emerged online.
Knowing This Will Make Your Google Shopping Ads Amazing
Google Shopping is a visual platform that allows consumers to learn, research, discover and compare products on Google.
The Growth Of Google Shopping
In the past few years, since its launch in 2012, Google Shopping has been growing exponentially. And if you’re asking: What is Google Shopping? You’re in the right place.
