Bing Shopping Ads - ShoppingIQ

Why ShoppingIQ

Why retailers choose ShoppingIQ for Bing Shopping Ads

Bing Shopping is a powerful but underutilised channel. With the right feed structure and automation, retailers see lower CPCs, higher profitability, and incremental conversions at scale.

ShoppingIQ makes it effortless by delivering a fast, accurate, compliant feed built for Microsoft Advertising.

Lower CPCs than Google Shopping

High-intent Microsoft Audience Network

Automated feed compliance

Real-time sync across all products

Feed Mapping

Fully automated product data management for Microsoft Shopping

Bing Shopping has its own attribute requirements. Managing this manually leads to errors, inconsistencies, and disapprovals. ShoppingIQ automates the entire process so every product meets Microsoft's required and recommended specifications.

Automatic attribute mapping for Bing product feeds

Real-time sync of title, price, images, stock, MPN/GTIN

Conversion of Google feed formats into Bing-compliant formats

Instant updates to avoid 'Mismatched Price' or 'Unavailable Product' disapprovals

AI-enhanced product titles and categorisation

Outcome Cleaner feeds, higher approval rates, and seamless distribution across Microsoft Shopping surfaces.

Sync & Automation

Real-time synchronisation for error-free Bing Merchant Center feeds

Retailers often forget that Bing Shopping requires its own feed maintenance. Delayed or manual updates result in rejected items and wasted spend. ShoppingIQ. keeps everything in sync instantly.

Real-time price updates

Automatic stock adjustments

Rule-based transformations for Bing-specific formats

Auto-fix for common Microsoft Merchant Center errors

Daily or hourly refreshes for fast-moving catalogs

Outcome Zero lag between your store and your Bing feed, removing costly inconsistencies.

Scale & Performance

Scalable infrastructure for large Bing product catalogs

Whether you run seasonal promotions, frequent product launches, or large multi-variant catalogs, ShoppingIQ handles it effortlessly.

Ideal for

Retailers running PMax + Bing together

Multi-market catalogs (UK, US, EU)

Seasonal or sale-driven price changes

High SKU volume retailers needing fast updates

Businesses migrating from Google feed-only setups

Outcome Your Bing campaigns stay accurate, compliant, and high-performing as you scale.

Campaign Controls

Precision controls built for Bing Shopping campaign performance

ShoppingIQ gives you granular product-level controls that help you prioritise what matters.

You can

Boost visibility on bestsellers, new arrivals, or high-margin products

Automatically reduce or pause visibility on underperformers

Avoid wasting spend on items with low stock or high return rates

Add promotional pricing, sale badges, and structured data

Segment products using custom labels tailored for Bing campaigns

Outcome Higher ROAS and cleaner traffic thanks to smarter product visibility.

Campaign Launch

Ready-to-launch Bing Shopping & Audience Network campaigns

Turn your optimised Bing feed into highly targeted ads across Microsoft’s ecosystem.

What you unlock

Automated campaign builds for Microsoft Shopping

Optimised headlines, descriptions, and assets

Additional reach across Microsoft Start, MSN, Outlook, and Edge

Dynamic image asset updates directly from the feed

Multi-market support with currency conversion

Outcome More visibility, lower CPCs, and stronger incremental revenue.

Why Choose ShoppingIQ

What makes ShoppingIQ different

A better solution for Bing Shopping Ads

Built for accuracy

Real-time validation ensures every product meets Microsoft's requirements before going live.

Built for speed

Sub-3-second sync times keep your Bing catalog always current with zero manual updates.

Built for performance

AI-enhanced feeds consistently deliver higher approval rates and stronger ROAS.

Built for visibility

Granular controls let you maximise the products that drive profitability.

99.9%

Accuracy Rate

2.4s

Avg Sync Time

3.8x

ROAS Increase

40%+

CPC Savings

Expand your reach with a high-performance Bing Shopping feed

Get a fast, accurate, and scalable product feed that delivers stronger profitability and incremental sales across Microsoft Advertising.

New Customers

Feed Approval

Lower CPC

Bing Shopping Ads
Feed Management

Why retailers choose ShoppingIQ for Bing Shopping Ads

Fully automated product data management for Microsoft Shopping

Real-time synchronisation for error-free Bing Merchant Center feeds

Scalable infrastructure for large Bing product catalogs

Precision controls built for Bing Shopping campaign performance

Ready-to-launch Bing Shopping & Audience Network campaigns

What makes ShoppingIQ different

Expand your reach with a high-performance Bing Shopping feed

ShoppingIQ

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Bing Shopping Ads Feed Management

Why retailers choose ShoppingIQ for Bing Shopping Ads

Fully automated product data management for Microsoft Shopping

Real-time synchronisation for error-free Bing Merchant Center feeds

Scalable infrastructure for large Bing product catalogs

Precision controls built for Bing Shopping campaign performance

Ready-to-launch Bing Shopping & Audience Network campaigns

What makes ShoppingIQ different

Expand your reach with a high-performance Bing Shopping feed

ShoppingIQ

Contacts

Services

Community

Quick Links

About

Services

Community

Quick Links

Bing Shopping Ads
Feed Management