Google Shopping CSS Partner
Get 25% more bidding power from every Google Shopping bid.
Switch to ShoppingIQ CSS and keep the same campaigns, same budgets and same Google Ads workflow — while making every Shopping bid work harder.
- Google certified CSS partner
- No campaign rebuild
- Fast switch
- Same Google Ads workflow
Limited-time offer · Then £35/month
Google Shopping
Running Shoes
£89.99
By ShoppingIQ
Men's Jacket
£129.00
By ShoppingIQ
Headphones
£199.00
By ShoppingIQ
Google's own CSS
(20% higher fee)
£0.80
effective bid
in the auction
ShoppingIQ CSS
(20% saving)
£1.00
effective bid
in the auction
Same budget.
More bidding power.
With ShoppingIQ CSS, your £0.80 effective bid becomes £1.00 in the auction.
Standard Google Shopping
(20% higher fee)
£0.80
per click
effective bid in the auction
ShoppingIQ CSS
(20% saving)
£1.00
per click
effective bid in the auction
more
bidding power
Same budget.
Same campaigns.
Better
results.
Better performance
Instantly get 25% more bidding power.
Lower CPCs. More clicks. Higher revenue.
By saving 20% on Google's Shopping fees, every bid goes further. Your £0.80 effective bid becomes £1.00 — giving you 25% more bidding power in the same auction.
The impact of 25% more bidding power
ShoppingIQ
More than just CSS
Advanced tools to get even
more from your Shopping ads.
ShoppingIQ is a complete Google Shopping solution. Along with our CSS savings, you get powerful tools to optimise performance.
Quick and easy
Switching to ShoppingIQ CSS takes just 3 simple steps.
Merchant Center IDIt only takes a minute.
the CSS switchOur team does the rest.
25% more bidding powerSame campaigns, same workflow.
Limited-time offer
Start today for just 99p/month.
Then £35/month. Cancel anytime.
- Quick and easy setup
- No changes to your campaigns
- Keep your existing Google Ads account
- Cancel anytime
Comparison Shopping
Premium CSS Partner
Why choose ShoppingIQ
More visibility. Lower costs. A smarter way to grow.
Trusted by retailers
What our clients say.
Switching to ShoppingIQ CSS was seamless. We saw higher visibility and lower costs almost immediately, with no changes to our campaigns.
Common questions
Frequently Asked Questions
A Comparison Shopping Service (CSS) is a Google-approved partner that can run your Google Shopping ads. Advertisers who go through a CSS partner get a 20% discount on their Google Shopping spend. ShoppingIQ CSS gives you that saving plus advanced tools for keyword insights, targeting and bidding.
It is fast and easy. Share your Google Merchant Center ID and our team applies the CSS to your account. You then start saving instantly.
Start for just 99p in your first month, then £35/month. You can cancel at any time.
Yes. ShoppingIQ is a Google certified CSS partner and Google Technology Partner, with full compliance and ongoing support.
No. Keep your existing campaigns, budgets and Google Ads workflow. There is no campaign rebuild.
Yes. If you no longer want to save via CSS, you can cancel.
Google has to offer this discount to its CSS partners because of the support CSS partners provide, and for Google to maintain its integrity and position legally. ShoppingIQ CSS gives you all the benefits of a CSS plus more. For more information, see this article on eConsultancy.
For more information, read our blog about how and why CSS came about and how this Google Shopping discount works.
The CSS discount works for EU markets only.
Join thousands of retailers already growing with ShoppingIQ CSS.
Get 25% more bidding power and make every click count.
