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Privacy Policy

1. About Our Privacy Policy

ShoppingIQ is committed to protecting your privacy. This Privacy Policy describes how we collect, use, and otherwise process personal information relating to you, or that you provide to us:

1.1 When you visit or use:

  • Our website, including subdomains of shoppingiq.com (the "Website");
  • Our social media pages; and
  • Any of the services accessible through the Website (the "Services");

1.2 When you contact us (by email, telephone, or in person), for example, to request our news and updates or to submit a query or comment regarding the Website or its content; and

1.3 Through offline sales and marketing activities.

For the purposes of this Privacy Policy, all references to "ShoppingIQ", "we", "us" or "our" are to ShoppingIQ, a company incorporated under relevant regulations.

Personal information is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read this Privacy Policy carefully to understand our practices regarding personal information.

By visiting the Website, accessing one of our social media pages, and/or using the Services, you are accepting the practices described in this Policy.

For the purposes of laws regarding data protection, the data controller is ShoppingIQ. In this Privacy Policy, the terms "personal data (or information)", "processing", "data controller", and "data processor" shall have the meaning ascribed to them in the General Data Protection Regulation ((EU) 2016/679).

2. Important Information

2.1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time by posting a new version online. Please check this page occasionally to review any updates or changes to this Policy. This helps you be aware of what information we collect, how we use it, and under what circumstances, if any, it is disclosed.

2.2. Contact Us

If you have any questions about this Privacy Policy or our treatment of any personal information relating to you, please write to us by email at [email protected] or by mail to ShoppingIQ, ShoppingIQ, Office 167-169 Great Portland Street, 5th Floor, London, W1W 5PF.

3. Personal Information We Collect

3.1. Information That We Collect from You

The type of information we collect from you will depend upon the type of interaction you have with us.

Broadly speaking, the types of personal data that we collect may include:

  • Personal information that you voluntarily submit to us, such as your name, contact details, and other information, when you complete forms on the Website or when you contact us (by email, telephone, or in person), for example, to request our news and updates or to submit a query or comment regarding the Website or its content, or when you contribute to or use some of the features on the Website, or to apply for a job;
  • If you register or create an account with us, your log-in and password details; and
  • Data from surveys that we may, from time to time, conduct for research purposes, if you choose to respond to, or participate in, them.

You are under no obligation to provide any such data. However, if you choose to withhold requested information, you may not be able to access all of the Website’s contents and services.

3.2. Publicly Available Information

We may also collect information relating to you that is available on the Internet, such as from Facebook, LinkedIn, Twitter, and Google, or other publicly available information that we acquire from our service providers.

4. How We Use the Information

4.1. For the Purposes of Our Legitimate Interests

We use personal data relating to you that we collect, or that you provide to us, for the purposes of our legitimate interests as follows:

  • To respond to your queries.
  • To provide you with information, products, or services that you request from us.
  • To provide you with information, products, or services that we feel may interest you (including products or services of carefully-selected third parties; please see the paragraph entitled “Marketing” for further information).
  • To ensure that content from the Website is presented in the most effective manner for you and for your computer.
  • To prepare anonymized data sets.
  • To notify you about changes to the Website and the materials on the Website.
  • As part of our efforts to keep the Website safe and secure.

We may combine this data with personal data you give to us and personal data we collect that relates to you. We may use this personal data and the combined data for the purposes set out above (depending on the type of data we receive).

You have the right to object to this processing if you wish, and if you wish to do so, please send an email or write to us using the details provided in the Contact Us section. Please bear in mind that if you object, this may affect our ability to carry out the tasks above for your benefit.

4.2. Anonymisation

We will anonymize personal data relating to you and consolidate such data. We may provide our partners with aggregated anonymized data about the users of this Website and the Services, for example, behavioral data.

4.3. Profiling

We may analyze your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you if you have agreed to receive communications from us. We may make use of additional information about you when it is available from external sources to help us do this effectively. You have the right to object to automatic profiling at any time. Please send an email or write to us using the details provided in the Contact Us section if you wish to do so.

5. Who We Disclose Information To

We may disclose personal data relating to you to third parties in certain circumstances including (but not limited to) the following:

  • Any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.
  • Other third parties we engage to help us run our business, such as those we engage to host and maintain the Websites, our IT systems and to assist us with marketing campaigns.
  • Analytics and search engine service providers that assist us in the improvement and optimization of the Websites.
  • Our professional advisors, including lawyers, accountants, tax advisors, and auditors.
  • Law enforcement bodies, Courts of law, or as otherwise required or authorized by law.
  • Regulatory, trade association, or government bodies for the purposes of resolving complaints or disputes both internally and externally or to comply with any investigation by one of those bodies.

We may also disclose personal data to third parties in the following circumstances:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  • If we or substantially all of our assets are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets.
  • If we restructure our business, or if integrate our business with another group of companies, in which case personal data held by us will be disclosed to the new owner to be used in the same ways set out in this Policy.
  • If we are under a duty to disclose or share personal data relating to you in order to comply with any legal obligation, or in order to enforce or apply our agreements with you; or to protect the rights, property, or safety of us, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
  • For any other purposes that you would reasonably expect.

Before we disclose any personal data to a third party, we take steps to ensure that the third party will protect personal data in accordance with applicable privacy laws and in a manner consistent with this Policy. Third parties are required to restrict their use of this information to the purpose for which the information was provided.

We may transfer personal data relating to you to overseas recipients for business purposes and operational, support, and continuity purposes, for example, when we use IT service providers or data storage services which are located overseas. Countries where these recipients are located may have data protection laws which differ from the data protection laws in your country of residence.

6. We Never Sell Personal Information

We are committed to protecting your privacy. We want you to know that we will never sell Personal Information relating to you to any third party.

7. Marketing

We will only send you marketing material electronically if you consent, or (where this is allowed), you have been given an opportunity to opt-out.

When we send you marketing material, we may monitor whether or not you open and/or click on the material that we send you.

You have the right at any time to ask us not to process personal data relating to you for marketing purposes. If you wish to exercise this right, please send an email or write to us using the details provided in the Contact Us section.

8. Security

Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect personal data relating to you, we cannot guarantee the security of such data transmitted to the Website; any transmission is at your own risk. Once we have received personal data relating to you, we use strict procedures and security features to try to prevent unauthorized access.

All information you provide to us is stored on secure servers. The safety and security of your information and any personal data relating to you also depends on you. Where we have given you (or where you have chosen) a password that enables you to access certain parts of the Websites and/or the Services, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

9. Retention of Personal Information

We take steps to destroy or de-identify personal data when the information is no longer required for any purpose for which it may be used or disclosed by us (including complying with our legal obligations, resolving disputes, and enforcing our agreements) and we are no longer required by law to retain the information.

10. External Websites

Our Websites provide links to other websites. Although we only look to include quality, safe, and relevant external links, users should always adopt a policy of caution before clicking any external web links mentioned throughout the Websites.

We do not control, and are not responsible for, the content or practices of these other websites. Our provision of such links does not constitute our endorsement of these other websites, their content, their owners, or their practices. This Privacy Policy does not apply to these other websites, which are subject to any privacy and other policies they may have. Please check these policies before you submit any personal data to these websites.

11. Social Media Platforms

Communication, engagement, and actions taken through external social media platforms in which ShoppingIQ participates are subject to the terms and conditions as well as the privacy policies of those social media platforms.

The Websites may use social sharing buttons which help share web content directly from our web pages to the social media platform in question. Where you use such social sharing buttons, you do so at your own discretion. You should note that the social media platform may track and save your request to share a web page respectively through your social media platform account. Please note these social media platforms have their own privacy policies, and we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these social media platforms.

12. Where We Store Personal Data

The personal data relating to you that we collect may be transferred to, and stored at, locations outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers.

Countries where personal data relating to you may be stored and/or processed, or where recipients of personal data relating to you may be located, may have data protection laws which differ from the data protection laws in your country of residence. By submitting your personal data, you accept that personal data relating to you may be transferred, stored, or processed in this way. We will take all steps reasonably necessary to ensure that the recipients of your data will treat that data securely and in accordance with this Policy.

13. Cookies

Cookies We Use

ShoppingIQ uses cookies or similar technologies to analyze trends, administer the Websites, track users’ movements around the Websites, and to gather demographic information about our user base as a whole.

You can accept or decline cookies. Many web browsers automatically accept cookies, but you can modify preferences to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of our Website.

Information from Service Providers

We may collect information about your computer hardware and software that is automatically collected by our service providers. This information is used by ShoppingIQ for the operation of the Websites, to maintain the quality of the Websites, and to analyze general statistics regarding use of the Websites.


We partner with third-party ad networks to display advertising on other sites. Our ad network partners use cookies to collect non-personal information about your activities on this and other websites to provide you targeted advertising based on your interests.

14. Accessing and Updating Your Personal Information

Data protection laws give you the right to access personal data held relating to you. To protect your privacy, we may take steps to verify your identity before taking any action in response to any request. Any access request may be subject to a fee to meet our costs in providing you with details of the personal data that we hold relating to you.

If you would like to exercise any of these rights or if you have any questions about our processing of personal data relating to you, please send an email or write to us using the details provided in the Contact Us section.

If you have a concern about the way we are collecting or using personal data relating to you, we request that you raise your concern with us in the first instance.