How to Update Meta Titles and Meta Descriptions on Shopify
Optimising meta titles and meta descriptions in Shopify is a simple but effective way to improve search visibility, increase click-through rates, and drive more qualified traffic to your store. By following SEO best practices and regularly refining metadata, merchants can enhance their online presence and improve overall organic performance.
Guide: Getting Started with Bing Shopping Product Feed Ads
Bing Shopping Product Feed Ads are a powerful tool for any online retailer looking to drive sales through Microsoft Advertising.
Guide: Getting Started on Facebook Catalogue Shopping Product Feed Ads
Facebook Shopping is an excellent way to promote your products directly to potential customers through ads.
Guide: Getting Started with Pinterest Catalogue Product Feed Ads
Pinterest has emerged as a powerful visual search engine, helping brands and businesses connect with potential customers.
How to Optimise Your Website for AI-Powered Search Experiences
As AI tools like Google’s Search Generative Experience (SGE), Bing Copilot, and ChatGPT continue to reshape how users discover information, traditional SEO strategies are no longer sufficient on their own.
How ShoppingIQ Can Drive Remarketing Revenue For E-Commerce in 2025
In the ever-evolving world of e-commerce, one thing remains constant: the importance of remarketing to drive sales and increase revenue.
Google Shopping CPC Inflation in 2025: Trends and Practical Tips
As digital advertising continues to increase, businesses leveraging Google Shopping Ads face a critical challenge: managing rising Cost Per Click (CPC) rates.
How ShoppingIQ Gets You 20% Discount on Google Shopping Spends
Who doesn’t enjoy a good bargain? Right? Why not get an easy to apply 20% discount on your Google ads? If you like the idea of this, please read on. In this post, we will discuss the Comparison Shopping Services (CSS) programme and how you could save up to 20% on Google Shopping Ads.
How to Update Meta Titles and Meta Descriptions on Shopify
Optimising meta titles and meta descriptions in Shopify is a simple but effective way to improve search visibility, increase click-through rates, and drive more qualified traffic to your store. By following SEO best practices and regularly refining metadata, merchants can enhance their online presence and improve overall organic performance.
Guide: Getting Started with Bing Shopping Product Feed Ads
Bing Shopping Product Feed Ads are a powerful tool for any online retailer looking to drive sales through Microsoft Advertising.
Guide: Getting Started on Facebook Catalogue Shopping Product Feed Ads
Facebook Shopping is an excellent way to promote your products directly to potential customers through ads.
Guide: Getting Started with Pinterest Catalogue Product Feed Ads
Pinterest has emerged as a powerful visual search engine, helping brands and businesses connect with potential customers.
Google Expands Short Title Attribute to Performance Max Visual Placements – What Do We Know?
Google has expanded the use of the short title attribute across visual Performance Max placements, including YouTube and Discover. This update gives ecommerce advertisers a new way to optimise product visibility beyond traditional Shopping ads. In this guide, we explain how short titles work, recommended formats, best practices, and how retailers can use them as part of a wider feed optimisation strategy.
Google Is Changing Language Targeting for Search & Performance Max: What Advertisers Need to Know
Google is changing how language targeting works across Search and Performance Max campaigns from September 2026, giving Google more control over audience matching through automation and contextual signals. This update is important for advertisers managing campaigns across multiple countries, languages, and regions. Retailers should review their campaign settings, ad copy, landing pages, search terms, and conversion performance before Q4. With Black Friday and Christmas approaching, understanding these changes early can help maintain campaign efficiency and traffic quality. This guide explains what is changing, how it impacts Performance Max, and what advertisers should do to prepare.
Google Ads “Report on New Customers Acquired”: Measure Growth Without Changing Bidding
Google Ads is introducing a new “Report on new customers acquired” option that helps advertisers measure new customer performance without changing their bidding strategy. The update provides clearer visibility into new customers and new customer value while keeping Smart Bidding unchanged. For ecommerce advertisers, it offers a better way to evaluate customer growth alongside ROAS, CPA and overall campaign performance.
Google Ads Rolls Out AI Content Labels: What Advertisers Need to Know
Google is introducing AI content labels across Google Ads, Merchant Center and other advertising platforms. The update helps identify certain images and videos created or edited using AI. Advertisers using AI-generated creative should now consider how assets are produced, where they are used and whether disclosure is required.
