INDUSTRY UPDATES
RETAIL IQ
Latest retail updates by leading industry experts, marketing agencies, the world’s biggest brands and ambitious start-ups
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How to Update Meta Titles and Meta Descriptions on Shopify
Optimising meta titles and meta descriptions in Shopify is a simple but effective way to improve search visibility, increase click-through rates, and drive more qualified traffic to your store. By following SEO best practices and regularly refining metadata, merchants can enhance their online presence and improve overall organic performance.
Guide: Getting Started with Bing Shopping Product Feed Ads
Bing Shopping Product Feed Ads are a powerful tool for any online retailer looking to drive sales through Microsoft Advertising.
Guide: Getting Started on Facebook Catalogue Shopping Product Feed Ads
Facebook Shopping is an excellent way to promote your products directly to potential customers through ads.
Guide: Getting Started with Pinterest Catalogue Product Feed Ads
Pinterest has emerged as a powerful visual search engine, helping brands and businesses connect with potential customers.
How to Optimise Your Website for AI-Powered Search Experiences
As AI tools like Google’s Search Generative Experience (SGE), Bing Copilot, and ChatGPT continue to reshape how users discover information, traditional SEO strategies are no longer sufficient on their own.
How ShoppingIQ Can Drive Remarketing Revenue For E-Commerce in 2025
In the ever-evolving world of e-commerce, one thing remains constant: the importance of remarketing to drive sales and increase revenue.
Google Shopping CPC Inflation in 2025: Trends and Practical Tips
As digital advertising continues to increase, businesses leveraging Google Shopping Ads face a critical challenge: managing rising Cost Per Click (CPC) rates.
How ShoppingIQ Gets You 20% Discount on Google Shopping Spends
Who doesn’t enjoy a good bargain? Right? Why not get an easy to apply 20% discount on your Google ads? If you like the idea of this, please read on. In this post, we will discuss the Comparison Shopping Services (CSS) programme and how you could save up to 20% on Google Shopping Ads.
How to Update Meta Titles and Meta Descriptions on Shopify
Optimising meta titles and meta descriptions in Shopify is a simple but effective way to improve search visibility, increase click-through rates, and drive more qualified traffic to your store. By following SEO best practices and regularly refining metadata, merchants can enhance their online presence and improve overall organic performance.
Guide: Getting Started with Bing Shopping Product Feed Ads
Bing Shopping Product Feed Ads are a powerful tool for any online retailer looking to drive sales through Microsoft Advertising.
Guide: Getting Started on Facebook Catalogue Shopping Product Feed Ads
Facebook Shopping is an excellent way to promote your products directly to potential customers through ads.
Guide: Getting Started with Pinterest Catalogue Product Feed Ads
Pinterest has emerged as a powerful visual search engine, helping brands and businesses connect with potential customers.
Google Introduces Product Value Optimisation: Smart Bidding Can Now Understand Which Products Matter More to Your Business
Google’s new Product Value Optimisation gives retailers a smarter way to align automated bidding with real business priorities. Instead of treating every sale with the same value, advertisers can signal which products matter more based on factors such as margin, stock levels, seasonality and bestseller status. The feature works with Performance Max and Shopping campaigns, helping Smart Bidding respond to more meaningful product-level signals. However, its success depends on accurate commercial data and a clear reason for each adjustment. For retailers, the biggest opportunity is using better business information to guide automation towards outcomes that genuinely matter.
Google Tests Performance Max Channel Prioritisation: What Advertisers Need to Know
Performance Max has always been built around automation. Advertisers provide Google with their goals, budgets, creative assets, product data and audience signals, while Google's systems determine how campaigns serve across its inventory. Over time, however, Google has gradually started giving advertisers more visibility into what happens inside Google Performance Max. Channel Performance Reporting was an important step in that direction, giving advertisers greater insight into how campaigns perform across individual Google channels. Now, Google appears to be testing the next step: the ability to influence channel prioritisation within Performance Max.
AI Max for Shopping – Beta: One Product, Multiple Titles: How Google AI Is Changing Shopping Feed Optimisation
Google's AI Max for Shopping beta is changing how product titles can work in Shopping campaigns. Instead of relying solely on one static product title, Google AI can dynamically create query-matched product titles based on a shopper's search and intent.
Google Expands Short Title Attribute to Performance Max Visual Placements – What Do We Know?
Google has expanded the use of the short title attribute across visual Performance Max placements, including YouTube and Discover. This update gives ecommerce advertisers a new way to optimise product visibility beyond traditional Shopping ads. In this guide, we explain how short titles work, recommended formats, best practices, and how retailers can use them as part of a wider feed optimisation strategy.
