The Rise and Fall in Retail eCommerce: Analysing August 2025
In the dynamic world of retail, each month brings fresh winners and losers. Understanding why certain industries thrive while others struggle is crucial for retailers looking to adapt quickly and stay competitive.
How to Update Meta Titles and Meta Descriptions on Shopify
Meta titles and meta descriptions are crucial components for SEO and user engagement.
Maximising Conversions with Dynamic Product Ads
In a hyper-competitive eCommerce environment, targeting users with the right product at the right time can make or break your campaign performance.
The Rise and Fall in Retail eCommerce: Analysing July 2025
Discover why Gifts shone and Jewellery struggled in July 2025. Analysing the rise and fall of top and lowest performing retail industries with insights from ShoppingIQ data.
Guide: Getting Started with Bing Shopping Product Feed Ads
Bing Shopping Product Feed Ads are a powerful tool for any online retailer looking to drive sales through Microsoft Advertising.
Guide: Getting Started on Facebook Catalogue Shopping Product Feed Ads
Facebook Shopping is an excellent way to promote your products directly to potential customers through ads.
Guide: Getting Started with Pinterest Catalogue Product Feed Ads
Pinterest has emerged as a powerful visual search engine, helping brands and businesses connect with potential customers.
The Rise and Fall in Retail eCommerce: Analysing June 2025
Discover why Electrical thrived and Gifts struggled in June 2025. Analysing the rise and fall of top and lowest performing industries in retail.
Guide: Getting Started with YouTube Shopping Ads
In today's visually driven world, YouTube stands as a powerhouse for connecting with audiences.
If You Have a Good Agency Keep Them
If you keep switching agencies, you’re removing a key factor in achieving long-term performance: consistency. And when you lose that, you also lose context, learnings, and insights that can’t be bought.
How to Optimise Your Website for AI-Powered Search Experiences
As AI tools like Google’s Search Generative Experience (SGE), Bing Copilot, and ChatGPT continue to reshape how users discover information, traditional SEO strategies are no longer sufficient on their own.
Investing in Brand Building to Maximise Google Shopping Performance
It’s no secret that upper-funnel marketing can significantly boost both click-through rates and conversion rates on Google Shopping.
How To Add Greater Value For Clients in a Competitive Environment
Winning new business is getting tougher. In 2025 the digital marketing landscape is saturated with agencies offering similar services alongside new entrants and freelancers adding to the competition.
How ShoppingIQ Can Drive Remarketing Revenue For E-Commerce in 2025
In the ever-evolving world of e-commerce, one thing remains constant: the importance of remarketing to drive sales and increase revenue.
Google Shopping CPC Inflation in 2025: Trends and Practical Tips
As digital advertising continues to increase, businesses leveraging Google Shopping Ads face a critical challenge: managing rising Cost Per Click (CPC) rates.
Retail & eCommerce Five Essential Black Friday Tips For Maximizing Sales
Black Friday is fast approaching, and retailers are gearing up for one of the year’s biggest shopping events. This period offers a prime opportunity to boost sales and attract new customers.
Google Shopping Vehicle Ads A Complete Overview
Google has a variety of specialized programs that can match advertisers with the best possible audience. One of these programs is Google Vehicle Ads.
How ShoppingIQ Gets You 20% Discount on Google Shopping Spends
Who doesn’t enjoy a good bargain? Right? Why not get an easy to apply 20% discount on your Google ads? If you like the idea of this, please read on.
Your Guide How To Setup Facebook Catalogue Ads
This is a guide to promote your Facebook Catalogue to get new sales and increase your revenue But if you’re new to this word, I’ll explain it.
Coronavirus Has Accelerated Use Of Online Shopping Ads For Retailers
Since the spread of Coronavirus, the global economy has drastically changed. We probably won’t live like before. Some costumes will never return to stores in the same way and new customer have emerged online.
Knowing This Will Make Your Google Shopping Ads Amazing
Google Shopping is a visual platform that allows consumers to learn, research, discover and compare products on Google.
The Growth Of Google Shopping
In the past few years, since its launch in 2012, Google Shopping has been growing exponentially. And if you’re asking: What is Google Shopping? You’re in the right place.
