Blog - ShoppingIQ

Rethinking Efficiency in Retail Media: The Strategic Edge of CSS in Google Shopping

August 19, 2025 By ShoppingIQ Feed Management, Google Shopping Ads

In today’s performance-driven advertising landscape, retailers are constantly looking for smarter ways to stretch their media budgets without compromising results... Read More

Guide: Getting Started with Pinterest Catalogue Product Feed Ads

August 22, 2025 By ShoppingIQ Feed Management, Google Shopping Ads

Pinterest has emerged as a powerful visual search engine, helping brands and businesses connect with potential customers... Read More

The Rise and Fall in Retail eCommerce: Analysing July 2025’s Best and Worst Performing Sectors

August 13, 2025 By ShoppingIQ Feed Management, Google Shopping Ads

Explore July 2025 retail eCommerce trends, where Gifts saw a 5.60% rise and Jewellery sales dropped by 32.40%. Discover the key drivers behind these shifts and what they mean for retailers... Read More

The Rise and Fall in Retail eCommerce: Analysing July 2025

August 13, 2025 Feed Management, Google Shopping Ads

Explore July 2025 retail eCommerce trends, where Gifts saw a 5.60% rise and Jewellery sales dropped by 32.40%. Discover the key drivers behind these shifts and what they mean for retailers...

Guide: Getting Started with Bing Shopping Product Feed Ads

August 12, 2025 Feed Management, Google Shopping Ads

Learn how to set up Bing Shopping ads from scratch — from Merchant Centre and product feed to campaign launch and optimisation, with step‑by‑step clarity...

Guide: Getting Started on Facebook Catalogue Shopping Product Feed Ads

August 7, 2025 Feed Management, Google Shopping Ads

Learn how to set up and optimise Facebook Catalogue Shopping Product Feed Ads to boost your eCommerce sales. Follow our easy guide to get started today!...

The Rise And Fall Analysing June 2025's

August 1, 2025 Feed Management, Google Shopping Ads

In the ever-changing landscape of retail, understanding which industries are performing well and why, is key for businesses to stay competitive...

Guide: Getting Started with YouTube Shopping Ads

july 31, 2025 Feed Management, Google Shopping Ads

In today's visually driven world, YouTube stands as a powerhouse for connecting with audiences. For businesses, it's not just a platform for entertainment; it's a dynamic marketplace.

If You Have a Good Agency, Keep Them, Don't Chop and Change When Performance Drops

july 10, 2025 Feed Management, Google Shopping Ads

If you keep switching agencies, you’re removing a key factor in achieving long-term performance: consistency. And when you lose that, you also lose context, learnings, and insights that can’t be bought.

How to Optimise Your Website for AI-Powered Search Experiences

May 27, 2025 Feed Management, Google Shopping Ads

As AI tools like Google’s Search Generative Experience (SGE), Bing Copilot, and ChatGPT continue to reshape how users discover information, traditional SEO strategies are no longer sufficient on their own.

Investing in Brand Building to Maximise Google Shopping Performance

April 23, 2025 Feed Management, Google Shopping Ads

It’s no secret that upper-funnel marketing can significantly boost both click-through rates and conversion rates on Google Shopping.

How To Add Greater Value for Clients in a Competitive Environment

February 26, 2025 Feed Management, Google Shopping Ads

Winning new business is getting tougher. In 2025 the digital marketing landscape is saturated with agencies offering similar services alongside new entrants and freelancers adding to the competition.

How ShoppingIQ Can Drive Remarketing Revenue For E-Commerce in 2025

February 06, 2025 Feed Management, Google Shopping Ads

In the ever-evolving world of e-commerce, one thing remains constant: the importance of remarketing to drive sales and increase revenue.

Google Shopping CPC Inflation in 2025: Trends and Practical Tips

January 01, 2025 Feed Management, Google Shopping Ads

As digital advertising continues to increase, businesses leveraging Google Shopping Ads face a critical challenge: managing rising Cost Per Click (CPC) rates.

Retail & eCommerce - 5 Essential Black Friday Tips for Maximizing Sales in 2024

November 08, 2024 Feed Management, Google Shopping Ads

Black Friday is fast approaching, and retailers are gearing up for one of the year’s biggest shopping events. This period offers a prime opportunity to boost sales and attract new customers.