Smarter Feeds + Intelligent Targeting
Transforming how brands & agencies optimise Shopping Campaigns with extra functionality
Transforming how brands & agencies optimise Shopping Campaigns with extra functionality
Google has a variety of specialized programs that can match advertisers with the best possible audience. One of these programs is Google Vehicle Ads.
We know that Google is the top search engine in the world. With around 95% of searches being done through Google. You have to wonder why more people don’t use Google’s AdWords engine to advertise their vehicles. Here’s an overview of how to run a Google vehicle ad campaign, why you should use it, and why Google is the best vehicle ads platform.
Google vehicle ads are a new tool to help car dealers, auto dealers, and independent sellers advertise their vehicles. This post will take a look at how Google vehicle ads work and think about potential benefits for your dealership or business.
There are several benefits to using vehicle ads.
Those who wish to advertise their vehicle must upload complete vehicle information to the merchant center. The advertiser should enter complete information about the vehicle in their ad feed such as vehicle model, color, price, mileage, and more.
Google collects all this information and displays it in the form of ads to relevant people who are looking for the same or similar vehicle.
For this, it is necessary to first create a smart shopping campaign on Google ads. Then link your ad to your merchant center account and google business profile. Then you will see how this Google ad targets relevant customers who are looking for vehicles similar to this ad and continue to search online.
This is a very advanced format by google which makes it easy for the dealer to convey their message to the relevant customer.
Before you start creating your vehicle ads, it is important to understand the Google policies for these ads. There are a few things to keep in mind, including the following:
As of Jan 2022, the Google Vehicle Policy in the USA has introduced new vehicle ad disapproval policies.
These policies state that car dealers are no longer allowed to overlay watermarks on their images, cover logos or text, or use placeholder images. The purpose of these policies is to create a more level playing field for all car companies and to ensure that consumers are not misled by exaggerated or misleading advertising.
When creating a vehicle ad, there are several things to keep in mind.
Vehicle ads are a great way to find the perfect car for you. There are a lot of requirements that you need to meet in order to participate in these ads, but it is worth the time and effort.
You want to advertise your vehicles on Google. It is necessary for you to provide complete information about your business, dealership, and motor vehicle.
Step-1: First, you need to set up your account. Click here to create.
Step-2: Enable the vehicle ads program provided by Google.
Step-3: Add guanine information about your business.
Step-4: Enter all the information about yourself and your business and submit it.
Step-5: After linking your business profile, select your location group.
Step-6: Complete website policy review
Step-7: Set up Google Ads for vehicle ads
Build advanced feeds & campaigns faster
Build advanced feeds & campaigns faster
We help interesting startups and global retailers to improve and grow their revenue online.
© 2023 — IQ GROUP EUROPE LTD. All Rights Reserved.