Knowing This Will Make Your Google Shopping Ads Amazing

Introduction:

Google Shopping is a visual platform that allows consumers to learn, research, discover and compare products on Google. These includes product pricing, features and availability details. Linking an online store to Google Shopping is free; merchants are charged per click on their ads based on customisable bids.

1. Appear in multiple formats:

By using Google Shopping alongside other Google advertising services, products can appear in multiple formats for the same search. This means that you can increase your reach for every single search.

2. Precision keyword targeting

Google Shopping helps retailers target consumers that are actively seeking specific products, which means they will be further into the purchase journey and therefore more likely to buy.

3. Splitting products by campaign

Experience a greater sense of control by dividing the Google Shopping campaigns into segments. Using the data from the test campaign to create segments that focus on the most successful products.

4. Optimise your feed

Google Shopping works best when linked to a strong e-commerce product feed which ShoppingIQ build and optimise. The better your feed is optimised, the more control you have on how your products appear.

5. Creative

We help your ads stand out from the competition with a number of innovate features. We make it easy to update all or your top volume product ads.

6. Use ShoppingIQ

To get started, ShoppingIQ will set up both your Product Feed and Google Shopping campaigns.  A test campaign will allow you to monitor the success and profitability of your products.