If You Have a Good Agency Keep Them
If you keep switching agencies, you’re removing a key factor in achieving long-term performance: consistency. And when you lose that, you also lose context, learnings, and insights that can’t be bought.
If you keep switching agencies, you’re removing a key factor in achieving long-term performance: consistency. And when you lose that, you also lose context, learnings, and insights that can’t be bought. Agencies build up knowledge as they go. They understand your brand, your goals, what’s worked and what hasn’t. If you hit reset every time performance dips, you're not giving anyone, including yourself, the chance to figure out what’s really happening.
Instead, think about what you're actually missing and try solving that first. Is it communication? Is it the feeling that no one’s being proactive? Maybe the team you're working with has lost a bit of energy or focus. All of those things can be fixed without dropping the whole agency.
You might be surprised. I can’t think of any agency we work with that wouldn’t happily sit down and help figure things out. Ask for a different team. Get a fresh set of eyes. You don’t need to change agency to get new energy. The benefit is, they already know your account and your goals, so you’re not starting from scratch.
Switching agencies again and again might seem like a bold move, but often it just resets the learning curve. Sometimes the issue isn’t even with the agency. Market changes, platform shifts, seasonality, they all play a part. A good agency will adapt and help you respond. But they need the time, tools and access to insights to do that. Of course, if your agency really isn’t listening or evolving, then yes, it might be time to move on. But don’t let short-term frustration cost you long-term progress to track performance without adding additional variables. Stick with the right people and work with them to improve.
No comments yet.