{"id":7015,"date":"2020-09-07T16:21:18","date_gmt":"2020-09-07T16:21:18","guid":{"rendered":"https:\/\/wp.shoppingiq.co\/?p=7015"},"modified":"2023-09-19T19:06:20","modified_gmt":"2023-09-19T19:06:20","slug":"coronavirus-has-accelerated-the-use-of-online-shopping-ads-for-retailers","status":"publish","type":"post","link":"https:\/\/shoppingiq.com\/coronavirus-has-accelerated-the-use-of-online-shopping-ads-for-retailers\/","title":{"rendered":"Coronavirus has accelerated the use of online shopping ads for retailers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7015\" class=\"elementor elementor-7015\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21035d04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21035d04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1035a5dd\" data-id=\"1035a5dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_color elementor-element elementor-element-52c5b93 elementor-widget elementor-widget-text-editor\" data-id=\"52c5b93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.10.2 - 29-01-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Since the spread of Coronavirus, the global economy has drastically changed. We probably won\u2019t live like before. Some costumes will never return to stores in the same way and new customer have emerged online.<\/p><p>No matter which country you live in, you probably had a quarantine stage when you couldn\u2019t go out and go shopping normally. One case or another, you know the experience. You spend more time at home. You still have a computer or a phone, and access to the Internet. It\u2019s probable that having time and resources,\u00a0 you shopped through the Internet. If so, you\u2019re not alone! The increase in online shopping has been exponential. As an example, in the U.S the e-commerce grew 35% And if you still don\u2019t think that\u2019s much, we\u2019re talking about an increase of 50 billion in two quarters.<\/p><p>People that weren\u2019t buying on the Internet before, changed their costumes, and adapted to the \u201cnew normal\u201d. Shoppers who didn\u2019t use to buy on the Internet because they didn\u2019t trust this system, now do, and this is a costume that will remain.<\/p><p>Supply and demand. With such a big increase in demand, retailers have a better chance than ever to sell more online.<\/p><p>\u00a0<\/p><p><strong>What is the best tool to sell products?<\/strong><\/p><p>Google Shopping. And I\u2019ll tell you why.<\/p><p>When you think about online shopping, you might probably think of Amazon first, and I know why. From the buyer\u2019s point of view, you can access thousands of products and receive them fast. Amazon is great for generic products but Google specific search continues to grow and very fast.<\/p><p>It is a system provided by Google (obviously) that recommends products when you search for a certain thing.\u00a0Here are a few reasons to use Google Shopping:<\/p><ul><li>Google Shopping is proven to have a 34% higher conversion rates than text ads.<\/li><li>It allows you to show up multiple times in Google search engine results pages (as a text-only, website results, and Shopping results).<\/li><li>Google Shopping adds a visual touch to an otherwise text-only searching and shopping experience.<\/li><\/ul><p>This proces is interesting and helps the research phase because you have all the information about the product at a glance. You have the price, the image, a title, and a brief description.<\/p><p>So if someone is looking for a specific product, and your product is ranked at the top of the list, there are huge chances of your product ads being clicked.\u00a0The ad link redirects the possible customer to your website or e-commerce site.<\/p><p>\u00a0<\/p><p><strong>Tips once people click on your ad<\/strong><\/p><p>Once they enter your web site, they are \u201cplaying under your rules\u201d. You can personalize the experience. It\u2019s not the same as an anonymous row on Amazon. You can add the brand factor to the equation. For someone that is looking for a product different and special, with great designs or special value, this is ideal.<\/p><p>So in addition to the ads that appear when you look for a product, you also have the marketplace. Google Shopping has a marketplace. And this is were branded products triumph.<\/p><p>\u00a0<\/p><p><strong>What do you need to start with Google Shopping?<\/strong><\/p><p>First, you need to create a Google AdWords account. This is a simple and easy process that can be done using a Google login.\u00a0After that, you\u2019ll need to set up a Google Merchant Center account. You will need to enter information about your business and verify your website. The next step will be to upload all the products information. This will contain a list of the products you sell with its characteristics including descriptions (like color, brand, price). This is one of the many parts that an optimization of the text will be useful, to rank in the searches. If you need help with this, please contact us. At ShoppingIQ, you can create advance feeds in seconds.<\/p><p>One of the last steps is to create a Google Shopping campaign. This can be done through your Google Adwords account or through ShoppingIQ itself.<\/p><p>You can set the campaign name, country of sale, and daily budget. Once that is done, your campaign is created, and you can administer it on your Google AdWords account or via ShoppingIQ for additional insight and features.<\/p><p>There are a couple of factors that you need to think about before investing in your products campaign. You need to think about the goal of the campaign. Do you want to increase your sales? Or increase your website traffic? Or Leads (focused on conversions)?<\/p><p>Sales campaigns drive sales online. Leads campaigns, as I said before, gather leads and other conversions by encouraging shoppers to complete an action.<\/p><p>Website traffic campaigns bring the right people to your website. Google and artificial intelligence designs each campaign to align with your goal, so be sure to pick whichever one is best for your company or brand.<\/p><p>After choosing a campaign goal, you have to designate the campaign type as Shopping.<\/p><p>Lastly, choose a campaign subtype. It can be a Smart Shopping campaign or standard camping.<\/p><p>In your Google Shopping settings, you\u2019ll be asked to select your bidding strategy and set your campaign budget.<\/p><p>Bidding is how you spend for people to view, click on, and engage with your ads. According to Google, \u201ca sufficient bid and high-quality product data will earn your ad a higher rank.\u201d<\/p><p>\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Since the spread of Coronavirus, the global economy has drastically changed. We probably won\u2019t live like before. Some costumes will never return to stores in the same way and new customer have emerged online. No matter which country you live in, you probably had a quarantine stage when you couldn\u2019t go out and go shopping [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_mi_skip_tracking":false,"footnotes":""},"categories":[62,98,17],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coronavirus has accelerated the use of online shopping ads for retailers - ShoppingIQ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shoppingiq.com\/coronavirus-has-accelerated-the-use-of-online-shopping-ads-for-retailers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coronavirus has accelerated the use of online shopping ads for retailers - ShoppingIQ\" \/>\n<meta property=\"og:description\" content=\"Since the spread of Coronavirus, the global economy has drastically changed. 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