Product Stock Management – How we stop advertisers wasting budget with shopping Ads?
No one knows more than retailers the importance of stock management. The key is to always be in stock and ready to sell. Being out of stock causes lost sales and potentially a lost customer for life. Planning the right level of stock to purchase comes with risk, purchasing too much stock also poses issues and challenges if you are not able to sell them in line with your targets and expectations. The last thing a retailer wants is to house and store products which are no longer on trend, and then sell them at unwanted prices.
In word of eCommerce and online shopping ads, there are additional challenges, which many retailers don’t realise yet. When you visit a store, you pick from what is available to purchase. In the online world, retailers who use shopping ads to drive sales experience unnecessary ad spend wastage when their products go out of stock. This is because ad spend transparency online is more complex with online retailers continuing to spend a portion of their ad spend on products that are no longer available for purchase, which therefore they obviously can’t sell. As highlughtedi the opening paragraph, not being able to sell a product a customer wants due to stock unavailability is not ideal but to be actively spending advertising budget on out-of-stock product is less forgivable. This is a significant issue in the world of eCommerce advertising with over 95% of advertisers suffering from this issue.
ShoppingIQ is the only shopping technology that solves this issue which saves brands thousands of pounds annually.
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